INDUSTRIES: B2B, B2C, Pharmaceutical, Biotech, Medical Devices, Healthcare Supply Chain
SPECIALTIES: Insight Generation, New Product Innovation, Branding, Positioning, Messaging, Strategy, Integrated Product Marketing
Location: Alexandria, VA
After honing his brand management and marketing skills at companies such as RJR Nabisco, Ameritech (now part of AT&T) and Coca-Cola, Victor founded and leads a strategic marketing research and consulting firm with expertise in insight generation that drives brand and customer relationships, new product development and innovation. What sets him apart is his ability to approach projects with a strategic marketing mindset, which enables him to not only uncover insights, but also develop the strategic vision for a brand and execute actionable business propositions.
Victor’s primary focus as of late has been in the healthcare / biotech space, including pharmaceuticals, medical devices, supply chain, data analytics and the emerging use of AI in diagnostics and prescription digital therapeutics, serving companies such as Cardinal Health, Sonova, Optum, AstraZeneca, Quest and Pear Therapeutics.
Victor is an avid sportsman, sailor and sports fan. Among his accomplishments include a patent for a new technology, multiple marathons, ‘century’ rides and triathlons… and even a Guinness Book World Record.