INDUSTRIES: B2B, Tech, Financial Services, Health Tech
SPECIALTIES: Demand Gen / ABM / Digital Marketing, Sales: Marketing Alignment, Marketing Ops, Branding, Content and Messaging, Integrated Marketing, Team Building and Leadership
Location: San Francisco
It’s all about people.
At the heart of all marketing is people – building high-performing and passionate teams, creating delightful marketing that drives business results, and developing infrastructure and processes to establish alignment and trust between sales, marketing, operations, and product functions.
Mimi has over two decades of leading global B2B marketing teams of employees, contractors, and agencies at small startups, high-growth companies, and publicly traded household brands. A strategic leader who motivates and supports the team to focus on the most important initiatives, Mimi also has the experience to dive into tactics where special attention is needed.
Known for her energy, creativity, technical prowess, and problem-solving, Mimi thrives in dynamic environments, aligning cross-functional teams around a common goal, analyzing metrics, and adjusting direction as appropriate.