INDUSTRIES: Technology, Services, SaaS
SPECIALTIES: GTM, Demand Generation, Scale-up
Location: Seattle, WA
Strategic executive and startup advisor with demonstrated success building and leading top-performing global b2b SaaS marketing teams connecting with audiences from SMBs to the world’s largest enterprises, directly and through reseller and co-marketing partners.
20+ years’ leadership experience across a broad range of marketing functions at large (Amazon, Yahoo!) and startup tech companies:
− Marketing Strategy: ICP, growth strategy, go-to-market strategy
− Demand/Lead Generation: multichannel digital marketing; challenger brands and new markets
− Corporate Marketing: branding, PR, thought leadership, awareness
− Product Marketing: positioning, messaging, pricing/packaging, collateral, sales enablement
− Partner Marketing: online/offline co-marketing and partner enablement
Track record for driving growth through multichannel-channel integrated campaigns across a wide variety of tactics, including digital advertising, content marketing, email, direct mail, social media, trade shows, events, webinars, partners, and direct sales enablement/collateral development.
Known as an exceptional communicator and skilled writer, presenter and public speaker.