INDUSTRIES: SaaS, Fintech, Fitness, Wellness, Automotive
SPECIALTIES: Research, Strategy, Tactics, inbound Marketing, B2B
Location: Detroit, MI
Andrea Brown, Chief Marketing Officer, has over 18 years of experience in marketing strategy, brand management, and corporate planning for over 20 companies and brands, B2B and B2C. She has worked with many industries including SaaS, Retail, Consumer Goods, cannabis, and Manufacturing both regionally and globally.
Andrea’s greatest strength is using her creativity, leadership, and enthusiasm to create marketing strategies and plans aligning with company goals. She thrives on challenges and finding unique solutions. Her formula for success begins with identifying company goals, research and analysis, brand evaluation, identifying the unique value proposition, creating strategy with KPI’s and an execution plan for success.
Andrea started her career in advertising as an Account Director with clients such as Ford, Lincoln, GM Middle East, Progressive Insurance, Carhartt, and more. As her career progressed, she worked in Business Development for SaaS products that included Microsoft, Kentico and other brands. Marking the transition to the client side in 2015 she embarked on a Director of Global Marketing for NuStep, a manufacturer of exercise equipment. She has proven herself a successful marketing consultant with her marketing agency, Frequency110, with her most recent accomplishments in creating strategies as VP of Marketing for ChannelNet, a SaaS company, and Sozo Cannabis.
Andrea, a graduate of Michigan State University with a BA in Communication, decided to obtain a Master of Business Administration during Covid from MCA School of Business graduating Cum Laude. She lives in Michigan on beautiful Lake Huron with a chihuahua named Chica and enjoys winter and water sports and relaxing on her patio.