AI Transformation Sessions
To Accelerate Your Go-to-Market Success
Generative AI Sessions
Gain a Competitive Edge with Generative AI and Your Go-to-Market Program
Unlock the power of AI for your Go-to-Market (GTM) strategies with our AI Transformation Workshop. Dive deep into actionable insights, tailor AI-driven GTM plans, and revolutionize your marketing approach. Join us to harness AI's potential and transform your business trajectory.
AI Transformation Workshop for Go-To-Market Strategies
Objective: Equip your business leaders with the knowledge and deliver actionable recommendations to leverage generative AI in your go-to-market efforts to gain a competitive advantage.
Our workshop will consist of three key areas:
3-Hour deep dive session (two different sessions)
1. Pre-Workshop Questionnaire:
- Current understanding and familiarity with AI and generative AI (let's not waste time)
- Existing marketing strategies and channels in use.
- Key business challenges and goals for the next 12-24 months.
- Data infrastructure and technology stack.
- Current resources (both tech and human) involved in your GTM program.
1. Introduction (15 minutes):
- Brief on the transformative power of generative AI.
- Overview of the session's objectives and expected outcomes.
2. Generative AI 101 (30 minutes):
- Brief history and evolution of generative AI.
- Real-world examples of how businesses leverage generative AI in GTM programs.
3. Deep Dive into Participant's Business (45 minutes):
- Review responses from the pre-workshop questionnaire.
- Identify existing strengths and gaps where generative AI can be applied.
4. Generative AI for Go-To-Market Strategies (45 minutes):
- Personalizing marketing campaigns using AI.
- Content generation for social media, blogs, and email campaigns.
- Predictive analytics for lead scoring and targeting.
- Enhancing customer service through AI-driven chatbots and support.
- Streamlining operations and automating repetitive tasks.
5. Interactive Hands-On Exercise (30 minutes):
- Participants will be given a hypothetical business scenario or utilize a current issue within the business today.
- In real-time, apply generative AI techniques to address the scenario's challenges.
6. Wrap-Up and Recommendations (15 minutes):
- Summarize key insights from the session.
- Offer tailored recommendations for the next steps based on the deep dive into the participant's business.
1. Personalized AI Action Plan: A tailored roadmap on how to integrate generative AI into your specific business model and go-to-market strategies.
2. Resource Guide: A list of tools, platforms, and resources to kickstart your generative AI journey, including potential vendors, online courses, and further reading materials.
3. Best Practices Checklist: A checklist of do's and don'ts when implementing generative AI in marketing efforts, ensuring that ethical considerations and best practices are always at the forefront.
4. Follow-Up Support: A follow-up session for participants to address any questions or challenges you mayface as you start your generative AI journey.
By the end of the workshop, participants will not only have a comprehensive understanding of generative AI's potential but also a clear, actionable roadmap on how to harness its power for specific business needs.